Advanced Training

Skill Building Workshops for Experienced PRAs

The skills required to be a successful PRA are ever changing, especially in today’s demanding economy and fast paced electronic world.

At PRA™ Training Inc., our professional experts will help you and your employer benefit from specific and targeted knowledge. Advanced education builds value, expertise and confidence, giving you the ability to broaden your career scope and your employment options. Unleash your potential and join us in supporting you to take your career and your employer’s career to the next level.

Our courses offer unprecedented value for a low cost. Courses are offered specifically for real estate assistants who are graduates of PRA™ Foundations, real estate assistants currently employed with a licensee, or virtual assistants wanting real estate specific skills.

SEO: Great Website, But Is It Being Found?

You've helped to create or you're maintaining an information-rich, wonderfully designed website. But no-one can find it. How do you drive visitors to your website? Through Search Engine optimization which uses search terms, keywords and phrases in headers, text and HTML code (title tag, Meta description tag). Properly done, this raises your ranking with search engines. More traffic leads to leads, which leads to business.

Social Media: Are You Communicating In 2010 Language?

If you're not communicating using social media, you're not communicating. Extend your reach to potential clients and employers or get left behind. To do this effectively you need to understand how to set up, maintain and get the most from:

• Blogging

• Facebook

• Twitter

• Linked-In

• Video Blogging

Marketing with Photography & Video: Are You Using Photo and Video to Sell Yourself and Your Product?

Love at first sight. Buyers are shopping online and typically fall in love with their home before they ever set foot on the property. When they do a room-by-room walk through they know within seconds if they've found their dream home. Sellers want to showcase their home with a memorable first impression that leads to a fast sale at the best possible price. Learn the do's and don'ts of using photography and video to have the widest possible appeal - from an expert eager to impart practical knowledge and best practices.

Creating, Updating & Upgrading Websites: Understanding Websites and Their Back End

In 2009, the Real Estate Board’s Survey of Home Buyers and Sellers confirmed that 60% of home buyers found the Internet was the most useful source of information about homes for sale. Yet, many real estate professionals either don't have a website or haven't updated their website in years. A website address, not a business card, is now the top contact vehicle. Knowing how to administrate a website is a vital component of a PRA's role. What key features are important for real estate sites? What rules and regulations should be applied?

Calling all Entrepreneurs: Are You Aware of the Tax Benefits and Implications?

Whether you work by the hour on a project basis or have several long term clients who are a retainer, there are tax benefits as well as implications that you should be aware of. From obtaining a GST number and collecting and submitting the tax to legitimate business deductions, to filing deadlines. This workshop will help you understand the ABCs of taxes to better help you decide if it's better to be an employee or Independent Contractor.

How to Negotiate Your Contract & Your Wage

Are You Leaving Money on the Table? Do you know what you're worth and how to articulate your value? Have you decided what you want and can you stand by it? Learn to negotiate with your employer, your family, your clients and customer - and everyone you meet in your daily life.

Advertising, Ethics, Rules & Regulations

Are you aware of the rules that govern advertising? Do you know when to and when not to advertise listing and sale prices? Join us for an eye opening and informative session that will bring you up to speed about what you can and can't do all with the goal of protecting you and your employer(s).

PR Opportunities

Public relations opportunities abound and many are free, but how do you take advantage of them? Should you market your employers as experts in a specific area, send out a few press releases and book them on radio talk shows? Should you try and get them a weekly column in the local newspaper? Or should you offer their free services as speakers at local chambers of commerce or rotary club events? Learn how to get make your employer a household name.

Effective Communication & Personalizing Service to Leave a Lasting Impression

How do you answer your telephone and respond to email requests? How do you take messages? Do you know how to probe for questions without crossing the rules applied to real estate assistants? In many cases, you’re at the front lines. How do you represent your employer? Special touches make you and your employer stand out. Communication is not only what you say, it is also what you do.

Marketing on the Edge: Create Lasting Impression Materials

There's more to marketing than the electronic marketplace. For many buyers and sellers, print advertising still holds value when it comes to real estate. How can you create quality advertising - bus stop, newspaper and magazine ads, and articles that have impact and make a lasting impression?

Moving Forward & Upward: Planning Strategies for 2011

Do you feel stuck with balls constantly in the air? Are you trying to grow your business but just don't know how or where to start? Join us and learn detailed ways to create a plan and a balanced life so you can take your career to the next level and enjoy your personal time.

December 11, 2010 - PRA Christmas Party!

Come out for an afternoon of great speakers, good food, and wonderful prizes. Meet new friends and reacquaint with old ones. Come out and celebrate!