Clients, employers and the public depend on the competence, knowledge and skill set we provide. I think you can appreciate how frustrating it is when you approach a person you think will be able to answer your questions or help you with a product or service only to hear “sorry, I have no idea.”
Competence is the value your company provides. So how do you deliver your services and product to your customers?
Do you make a point of knowing all there is to know about your market? Do you offer ongoing training to your employees so that they best represent you? Do you stand behind the value you say you provide?
Competence includes the dairy employee that knows their products, the technology salesperson that understands their industry, the professionals that comprehend all aspects of their business and support personnel that can deliver the service they provide.
If you commit to a compensation that reflects your value or competence, what are you doing to make sure you consistently uphold your part of the bargain?
