So just how quickly do they forget you?
I received a newsletter from a REALTOR® the other day that I had almost bought a condo from in Whistler. I had forgotten all about her. She had done a great job, but the timing wasn’t quite right for us so we stopped looking (we are every REALTOR’S® nightmare). But 3 years later here came a newsletter, unannounced, unsolicited and out of the blue. “Is she still in business?” was the first thing out of my husband’s mouth.
I think of all the times we had had friends that had gone up to buy a property in Whistler, or acquaintances that had wanted to sell and move away from there, but we hadn’t remembered her for a moment.
What do you do to stay in your clients’ and peers’ forefront? Are you like that old saying “out of sight out of mind”, or do you have a consistent and constant way of keeping in touch so that when someone thinks of the business you’re in, your name comes up with high regards instantly?
What is your strategy to not only grow your business but to remain in business?
I’ve always loved the #5 Rule.
- Start every week with 5 goals to focus on.
- Start every day with 5 goals to focus on.
- Talk to 5 people every day about your business and ask for referrals.
- Write a personal note to 5 people every day and remember something great about them.
- At the end of each day write down 5 things you give gratitude for that day.
Depending on what your long term business goals are, you may very well want to remain prosperous in your business, and the best way to achieve this, is to not be forgotten.
