Do you lay your staff off when times get slow or do you put them to good use?
Real estate changes on a daily basis. The economy, the season and your point of view will have a lot to do with how busy your business is.
One thing that I know for sure is that a real estate business will experience peaks and valleys. We will be busy….and we will not.
What’s the answer to having a more consistent business?
First let’s look at why we experience such peaks and valleys. We start off working hard. We prospect, follow up, market, work, work, work……then, our deals start to come together. While our deals are coming together, we put our work work work on prospecting activities on pause, because we are too busy putting and keeping our deals together. But once all these deals come together, we step back and ask ourselves, “Where did everybody go?”
Some of us will hit the panic button and the first thing to go is our staff.
Here are some things to consider;
- Do you prospect on a daily basis, no matter how busy you are?
- When times get slow do you push the panic button or do you make it the right time to get out there again?
- Does your support staff know how they can best support you to grow and succeed?
There is no easy way to succeed in business. The truth is you have to work hard and most importantly be consistent in your marketing and prospecting.
What do you do on a daily basis to ensure your business succeeds no matter what the economy does?
