I was flipping through the real estate paper in my community the other day, not looking for a home, but looking at how the top producing REALTORS® were marketing themselves.
It was interesting to note that most of them had a website, not state of the art but functional. Not one of them had a Facebook Fan Page or a Twitter link on their site or on their advertisements. If they had a blog on their website it was filled with the automated “I just listed a property at….” But they had a whole lot of listings and impressive amount of sales.
So how can they be top producers with none or very little flash or the extra “stuff”? What magical formula do they have that others don’t?
I set out to ask five top producing REALTORS® these questions and here is what they told me.
Success is built on four simple steps:
- Treat your clients well, they are the ones that market and promote you
- Prospect for new clients daily
- Have systems in place that manage the details and deliver consistent excellent service
- Invest in a top achieving team
Technology, social media, and the internet are all great tools…but getting back to the simple basics may still be the way to a successful business.
How do you remain successful in your business?
