Everyday I say to myself “you have to blog today”. Why? To be recognized as an industry expert? So Google will rank me higher? To deliver relevant and informative content to people who will consider it valuable?
Most days my page remains blank. The other priorities get in the way and my excuses just keep mounting. Do you ever feel this way?
What I do love doing every day is operating on my “word” for the day. Usually I have a word each day that pops into my head and it inspires me, directs me and encourages me that day. Some folks like to write about the culture in their organization, others like to write about how to build your business and others yet like to write about their professional experiences. That’s cool; I like to write about my “word”.
After all, blogging is really about talking to, sharing with and engaging whoever wants to listen to you and thinks your content is relevant to them.