What Are You Saying?
Have a look at your website and marketing material. Are you promoting all the incredible ways your visitors can benefit from Your products or services? Or how great Your company is and why You are their best choice? OR does it focus on your Customer? Do you focus on Their needs, wants and desires? Do you focus on THEM or on YOU?
By focusing on the visitor more and you less, you have a higher chance for conversion. So check your language.
Just imagine being cornered at a party or networking event and only hearing about Me, Me Me Me Me. After just a few minutes you’re plotting a plausible reason - any reason, to escape. The next time you spot Mr. Self Centered, you sprint for the nearest hideout.
This same feeling can happen when the primary focus on your promotional material becomes centred more on You rather than on what you can do for Them.
At PRA Training we train our students to audit your website and promotional material because we know how important your bottom line is.
Speaking through your promotional material with an emphasis on Them instead of You, will guarantee more interest and a higher conversion rate. For more information visit www.pratraining.com