But are they competent in the position they fill? What exactly does it mean to be competent?
Now more than ever before assistants have access to private and sensitive information, keys to houses listed for sale and in some cases deposit cheques. This responsibility with very minimal training. Untrained personnel can be a liability rather than a great investment for the business, the REALTOR®, the brokerage and the client.
Being competent is more than just having abilities to perform day to day tasks. It is having the knowledge of why things need to happen the way that they do. The understanding of the key governing bodies in the industry, competition rules and regulations, privacy legislation, common terminology, forms and systems essential in the day to day practice. Where to look for answers and information and most importantly, their role’s limitations and responsibilities.
Chances are that when you hire your administrative assistant you don't have the time to make sure that s/he is well versed in your industry. You may be more focused on how they will answer your phone, manage your database, produce marketing materials, interact with clients and other REALTORS®, book showings, staging appointments, photographs and prepare and manage documents and transactions.
If anything is done incorrectly or they overstep their boundaries, whose liability does it become? What will it cost you financially and in reputation?
Competency Training is necessary to protect REALTORS®, managing brokers and clients. PRA Training Inc. is dedicated to ensuring that all Real Estate Assistants and administrators receive the necessary training to succeed in their position. On February 8, 2012 we will be holding our first Competency Training Course; will your assistant be there?
