I seem to get a lot of emails asking me over and over “What kind of things can my assistant do? We just don’t know.”
Some tasks over and above the systemized details required in a real estate office (such as Listing, Sales and Database Management) might be:
- Draft blogs, articles, and tweets that can be posted to various locations to draw attention to your business and distinguish you as the expert in your field;
- Find groups and conversations online that you can engage in;
- Draft articles that you can video blog, or post your videos to different exposure sites;
- Engage your clients and business partners, such as mortgage brokers and inspectors, in some community or “thanks for your business” events;
- Research and book networking events you can attend;
- Create polls and surveys to gather feedback on the service you offer;
- Create a series of auto-responders that will turn your leads into clients and solidify your client retention; and/or
- Attract PR media on your behalf.
These are all tasks that may be valuable to increase awareness of you in the marketplace, but are not a priority that “you personally” have time to do. Your focus will be on supporting your clients; your real estate assistant is there to support you in building your business.
If you are lost for checklists or procedures to follow, check out our “Solutions”. Or contact us for suggestions, we are full of ideas!
