When we launched PRA Professional Real Estate Assistant Training™, we did it because we felt there was a need in our profession. We had no idea how much of a need there really was. Every day we receive emails and letters from frustrated assistants who say they are hired and expected to do a job, but are constantly walking on eggshells as they are doing it. The REALTORS® are frustrated because they believe their assistants should just know their job and if they don’t leave them a checklist, they will only do the very minimum. Brokers are frustrated because, in most cases, they end up having to add refereeing to their already full day.
So what is the answer?
REALTORS® are busy people. Their days revolve around regulatory requirements, legal expectations, and managing exemplary service details. Their time is best spent on the priorities of their business. It is not only their obligation, but it is also a requirement of their license that they actively manage and are responsible for the actions of their support personnel. So understandably, they should always be on top of the tasks that are being carried out in their office.
When real estate assistants and administrators have been trained, at the very least, on the rules and regulations in which a real estate business must be operated under, both the REALTOR® and the broker can rest assured that it is one less thing that needs to be micro-managed.
REALTORS®, in most cases, have one passion…to sell real estate; that is what they do best. We at PRA Training Inc., are active REALTORS® and Assistants with 26 combined years of experience. We understand the “What” and “Whys” that assistants need to know and what REALTORS® and brokers expect from their support personnel.
Assistants and administrators, when trained by their employer, are frustrated that there are holes in their knowledge. They don’t understand “Why” they have to fill out what they do or “Why” they must do certain tasks and not others. With a lack of knowledge comes mistakes, potential reprimands for real estate professionals, and an environment that results in less productivity and more liability.
At PRA Training Inc., we are here to do one thing: add a minimum standard of education and skillset for the unlicensed personnel in the real estate industry so that they can work with real estate professionals and feel confident and competent in their role. We do this in answer to emails such as, “Dear Nina, how do I get my boss to trust me enough so they can do their job and I can do mine?”
Just as most real estate professional are bound to their ongoing professional development education requirements, so should their assistants. No matter how much experience a real estate assistant or administrator has, they need to be trained or re-trained.