Most professionals understand and appreciate the power a professional assistant can bring to them and their business. You would never expect your heart surgeon to manage the anesthetic and your vital signs on top of operating delicate surgery, all at the same time. You in fact would expect them to focus on your heart and let the other experts on their team do what they do best.
So then, are you a professional that does everything yourself? Or do you focus on your strengths and what you like to do and hire appropriate talent to do the rest?
What should you, the business owner, be doing? Making personal contact with your key clients - future, present and past. Your team should be doing the rest, within their regulations of course.
What does “the rest” mean?
Pick five of your top tasks that will create or sustain income generation for your business, its growth and its overall success. Don’t expect your assistant to be a clairvoyant, sit down with them and create a plan of direction and expectations with a reasonable system to measure results. Then let them do it.
